How To Create Facebook Lookalike Audiences From Amazon Customer Data

Facebook is an enormously powerful advertising tool. Who you target on Facebook is one of the major factors that will determine whether or not your campaigns will be successful - but because there are so many targeting options at your disposal, it can be easy to overlook some of the more effective tools, or even remain totally unaware of their existence.

Click Export, and Sailthru will run a job to process the list and push all users to Facebook. To create that audience, you uploaded a list of 10,000 people and Facebook has matched those emails to 6,000 Facebook users. Please ask your questions about creating Lookalike Audiences in the comments.

If you don't have enough purchases recorded with your pixel, you could focus on using the people who visited your campaign page to create a Lookalike audiences instead. So you can't create them from Saved Audiences. From that custom audience, you can then create a lookalike audience.

Here's a basic guide to setting up a lookalike audience. This new resource will give marketers the ability to target international audiences similar lists of customers or leads. In the example above, a Facebook Campaign targeting a lookalike audience of users likely to generate pageviews in the next 30 days.

Finally, you choose an Audience Size, which ranges from 1% to 10%. An ecommerce company who targeted their email list found a 43% conversion rate increase among sign-ups and a 30% decrease in cost-per-lead. I ask if lookalike audiences are certain to be cold audiences or if you need to exclude fans and website visitors to reach true cold audiences.

Source is the existing audience that you want Facebook to use as a base in order to find a Lookalike audience of similar people. If it's doing well, Rick leaves the lookalike audience as it is. If not, then he'll test adding interest targeting to the lookalike.

From the newly created lookalike audiences create a new Ad by clicking on ‘Create Ad” in the top right hand side with the new lookalike audience checked. Now that you have a custom audience, you're ready to create a lookalike audience. Ads served to lookalike audiences ended up being almost three dollars cheaper than ads served to our interest-based audiences.

Rick's recommendation for how to select the audience size percentage has changed over the past year. Lookalike audiences based on existing or previous customers can be incredibly effective. Percentage of Time on Site - Facebook still doesn't let you set an actual time on site to segment an audience, but it will let you select a percentage.

Handle data responsibly, create high-quality ads, and send users to high-quality websites. The reason why these campaigns are not always successful is because not everybody utilizes the lookalike audience function. The second Lookalike Audience was larger, targeting 5% of the US population.

To better track your results with your Subscriber and Customer audiences, you'll need to get the event” code to add to your lead and sale thank you pages. His question was straightforward and very relevant to any small or medium-sized business that has no experience with Facebook ads.

While they may be like your prospective buyers, they need to first warm up. A reach and frequency buying type campaign targeted for brand awareness or the reach objective works the best for a Lookalike Audience. Lead Ads: Lead ads allow users to populate a form with whatever information you've requested from their Facebook profiles.